Websites for your online presence
Things to consider for your website
Your website can be a critical part of your business and plays a key role in your online presence. It can also be one of your most powerful marketing tools by turning visitors into customers.
Goals
How does your website help you achieve your business goals?
Processes
What business processes leverage your website?
Marketing
How does your website fit into your overall marketing?
Customers
How does your website enable you to connect with your customers?
Call to action
What do you want visitors to do when they arrive at your website?
Content
What content would enable the outcomes you want?
Website platforms and hosting services
There are a number of options for these that range from you having more or less control over the technology with a tradeoff for convenience, simplicity and possibly getting your website up and running more quickly. Many people choose “no code” or “low code” options which can simplify some things but you may not have as much control as you would like. Changing providers can sometimes mean completely rebuilding your website.
Some popular platforms and providers include: wordpress.org, wordpress.com, dreamhost, bluehost, godaddy, squarespace, wix and shopify
What is SEO? Why does it matter?
Search engine optimization (SEO) involves practices and methods to place a webpage at the highest position (rank) possible when people search for things using Google or other search engines. Google’s algorithm is designed to match what a person actually wants to find with the most relevant webpages possible based on what they enter for search criteria. Webpages are listed in search results based on their relevance to the person’s search criteria and are displayed in search results according to their rank.
Most people only look at the first page or two displayed of their search results. Your competition’s webpages will appear higher in search results than yours if they have more relevant and higher ranking content than you do. Your potential customers may not even see your webpages if they get what they want from your higher ranking competitors.
Learn more at Google’s search documentation: https://developers.google.com/search/docs
We can help you with
Website Design
with a look and functionality to achieve your goals
Content Updates
for the information, images and other media on your website
Search Engine Optimization
to bring in more business with more visitors to your website
Working with you
Onpresana can help you:
Portfolio
Contact
Ready to level up your online presence?